Video A – Week 9

Essential Question: What visual elements create an effective video production?

Monday- Students will discuss their Commercials they focused their homework on. The students become familiar: Product Claim, Theme Phrase, Product Exposure, Timing and Target Audience. We will script a commercial today and discuss all the elements that are heard in one, thirty second commercial.


We will go over the entire Pre-Production paperwork packet for the Commercial Project. Students will form groups and begin to fill out the Commercial Elements paper to focus their ideas on product, claims, theme and logos.

Wednesday – Thursday:

Students will complete the Pre-Production paperwork for the Commercial Project.

No School on Friday, teachers will be involved in District Professional Development.

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